Join the Pilot Program
Summer 2025, Van Kessel Creativity Index Pilot Program
At VKCI, we believe there is a direct correlation between a groups creative capacity and their ability to be able to solve bigger problems. This means that higher creative alignment leads to faster execution, stronger collaboration, and better innovation.
Creativity is problem-solving with different spelling. Most people tend to lean either toward dreaming or doing, and we help teams bridge that gap. Creativity is not just luck; it's a systematic approach to operation.
Think of it as a creativity health check up.
After a successful pilot in 2024 and early 2025, we are now ready to test a new version of our tool.
We are seeking teams and groups of any size and from any industry to help shape the future of creativity measurement.
By participating, you will assist us in validating key assumptions, enhancing our scoring model, and making this tool even more effective.
No pressure, just real impact.
We figured out how to make creative
problem-solving a measurable asset.
Now we need to test it. And thats where you come in.
What you do.
1. Sign up using the button below.
2. Each participant takes the VKCI assessment*
*That’s it. We do the rest.
What you get.
1. A personal creative archetype for every participant: Seeker, Pioneer, Connector, or Composer. Packed with insights into their natural problem-solving style
2. A complete Creative Index team report, showing how your group balances the five core traits.
3. A visual snapshot of your team’s creative strengths and gaps.
4. Useful language to improve communication, hire smarter, and assign work more intentionally
5. A quick, fun, and thought-provoking exercise your team will actually remember
Then a little later on...
6. Access to the VKCI Web Portal. Where your team’s results will live in an interactive dashboard
7. Actionable tools on your team's Creative Index:
✔ Team-building suggestions
✔ Hiring fit prompts
✔ Collaboration and alignment tips
✔ Role balancing features
8. Ongoing updates and new features as we make them.
9. You help us shape the future of creative work. We help you understand how your team really works.
That’s the deal. We think it’s a pretty good one.
Meet the family.
We created the Creative Index family to answer a simple question.
Do we have the right thinking power, in the right places, to solve the problems that matter?
By turning everyday problem-solving habits into clear, shareable data, we give teams the insight to build balanced teams and we give the world a live snapshot of where fresh ideas are emerging (or running thin).
Two tools, one purpose: move from guessing about creativity to using it deliberately, at every scale.
We've worked with people from Architects to Yoga gurus and Zoo Keepers to Creativity at Work Specialists to craft our assessment that powers these tools.
Crafted by years of research and many, many conversations with specialists in their fields we realise that it's a big ask we are trying to answer and aren't shy of trying to make it work.
Team
Creative
Index.
Smarter team insights.
The Team Creative Index begins with a quick, personal check-in for every team member that reveals how each person naturally tackles challenges. Colleagues gain clear language for their own strengths and can see where others complement them, shifting conversations from “who is right (or loudest)" to “who is best for this part of the project.”
At the organisational level the dashboard exposes gaps that often go unseen. Ideas may flow yet decisions stall, or detail work may thrive while big-picture vision is thin. Leaders can realign roles, launch targeted training, or plan their next hire around the specific blend of thinking that is missing.
Hiring teams tap into the same data. Each candidate’s profile is overlaid on live team needs, making it easy to spot applicants who strengthen weak spots instead of duplicating what you already have. The result is a culture where people understand their creative value, teams stay balanced, and every new hire moves the whole company forward.
Ready to see it in action? Join our pilot program and we will run the Index with your teams, uncover actionable gaps, and give you data you can use to make immediate, lasting improvements.
The
Creative
Index
Measurable creativity.
We believe everyone is creative.
Not everyone knows how to use it.
This is our global assessment on the nature of creativity around the world.
How prepared is the world to tackle its biggest challenges?
Each time someone completes the short assessment their anonymous results feed a live dataset that reveals how different regions, industries, and generations think through problems -and how those patterns shift over time.
Policymakers, educators, and researchers can use the Index to spot emerging strengths, identify blind spots, and direct resources where fresh thinking is most needed.
(Coming soon -) Your five-minute check-in becomes one pixel in a global portrait of humanity’s capacity to invent, adapt, and solve.
We are currently building out our own assessment platform, so a scored Creative Index assessment is not currently available.
The Original Assessment that delivers you your assessed Creative Archetype is available below.
Meet the types.
Meet our four base creative types - we know there are a lot more little traits and quirks each person has, so we are working on a lot more! 20 more to be precise.
We believe that everyone (most people) fits into one of these base types.
the
Seeker
These ones bring visionary thinking and inspiration, exploring possibilities that others might overlook.
the
Pioneer
They excel at turning bold ideas into actionable solutions, thriving in complexity and innovation.
the
Connector
Specialities in fostering collaboration and cohesion, leveraging collective energy to bring ideas to life.
the
Composer
With the special powers to weave emotional depth into projects, creating resonant and impactful expressions.
Meet the team
Matt Beauchamp Buck
Seeker creative
An experienced UX and interface designer known for simplifying complex systems. He has worked in visual effects with an industry leading production company and recorded and performed music across New Zealand. His father facilitated Thomas International profiling and as a child he helped record the assessments. Matt is very happy to extend this early experience and interest by developing and growing this business to help harmonise creative environments.
Matt is a Certified Behavioural Designer from SUE Behavioural Design Academy.
Roosmarijn van Kessel
Pioneer creative
A versatile creative with an 8-year career in fashion design in New York, Seoul, and Amsterdam. In addition to her expertise in womenswear, menswear, and store design, she melds her creative talents with organisational and project management skills, serving as a personal and executive assistant for diverse companies in and outside the arts sector.
Roosmarijn graduated cum laude in April 2024 with her Master’s degree in Arts and Culture Management from Rome Business School. As part of the program, she used the seed of this idea for her capstone project.
Every great idea starts with you